![]() Is the invitation intended and implied but not specifically stated? Or is the letter just meant to be informative and no invitation is being extended? One way or the other, the message should be clear. The reader or the receiver of the communication, in such an instance, will be in a dilemma. There are occasions when one may receive a letter informing the date and the venue of a meeting without an accompanying invitation or request to attend. If a letter writer is writing a letter on behalf of somebody else, it should be done after obtaining clear instructions. Whether it is to inform, invite, reiterate, emphasize, remind, announce, seek participation or clarity and correct the earlier message, the purpose should clearly be stated. The purpose of communication should be made clear. The underlying message should be expressed in clear terms. Let us now briefly discuss the requisites or essentials of a good business letter. This is true especially for small businesses which cannot afford to employ people specifically for carrying out these functions. Well-written and imaginatively drafted letters can play the role of a salesman, a relationship officer, an ambassador and a PRO for business establishments. In this way, a good business letter can be your public relations officer (PRO). A good business letter can make announcements, share relevant information and keep you in touch with people who matter. A good business letter can dispel disinformation and create goodwill. A good business letter can strengthen the bond and provide further details to an existing customer.Ī good business letter can, thus, act as your relationship officer. A good business letter can act as an effective salesperson. A good business letter can reach out and directly address the target, be it a customer or a prospect or a patron or the regulator.Ī good business letter can address the prospect and set the sales pitch. Badly written letters cause embarrassment to the people behind the business and show the organization in poor light.īefore discussing the essentials of a good business letter, it would be desirable to keep in view what such a letter can achieve for business. ![]() All this calls for conscious efforts, concerted action and correspondence on a regular basis.Īs this has to be done in a world that is full of competition, one bad letter can cause avoidable damage to the reputation of the business. Language used not familiar to the readerīusiness is all about creating goodwill, favourable impressions, attracting attention, creating interest, wooing customers, reaching prospects and building relationships.
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